name.ai vs Efty
Efty is primarily an aftermarket marketplace and distribution network. Name.ai overlaps on marketplace, selling and syndication, but differentiates by combining the marketplace with naming, registrar, portfolio, protection and enterprise workflows.
Quick answer
Both platforms can sell and buy premium domains. The difference is how much of the lifecycle around the transaction is covered.
At a glance
The same areas appear on every comparison page, so pages can be read side by side.
| Area | name.ai | Efty |
|---|---|---|
| Core role | Domain naming, commerce, protection, registrar, marketplace, portfolio and enterprise operations | Large aftermarket marketplace and registrar distribution |
| Premium domains | Curated marketplace, Buy Now, Make Offer, Lease To Own and brokerage | Marketplace-specific premium and aftermarket inventory |
| Selling | Marketplace, brokerage and syndication | Marketplace-specific selling workflow |
| Portfolio management | Portfolio, bulk management, monitoring and appraisal | Primarily marketplace and seller inventory management |
| Domain registration | Yes | Provider-specific / varies |
| Brand protection | Brand and trademark protection with online monitoring | Varies by marketplace |
| Distribution | Syndication Network and partner distribution | Marketplace-specific distribution or network |
| AI / discovery | AI-first naming, discovery, appraisal and future agent workflows | Marketplace-specific discovery capabilities |
What each platform is really optimized for
Efty is best understood as a large aftermarket marketplace with registrar distribution. Name.ai is designed around a broader domain lifecycle. The important difference is that a marketplace can be only one step: a user may need to discover a name, assess its value, acquire it, register or transfer it, manage the portfolio, sell it later and protect the brand.
Name.ai vs Efty
Marketplace and distribution
Efty focuses on listing inventory once and distributing it broadly across partner channels. Name.ai's Syndication Network is designed around a similar distribution idea, but sits inside a broader domain lifecycle platform.
Seller workflow
Efty supports listing, pricing, negotiation and closing assistance. Name.ai combines marketplace selling with Buy Now, Make Offer, Lease To Own, brokerage, appraisal and portfolio management.
Domain discovery
Name.ai can start earlier, with AI-assisted naming and discovery. Efty is primarily an aftermarket destination for domains already in inventory.
Protection and enterprise
Name.ai adds brand protection, trademark protection, corporate domain management and online monitoring as explicit platform pillars.
Best fit
Efty is a strong choice for aftermarket reach and distribution. Name.ai is stronger when a seller also wants discovery, portfolio intelligence and protection in the same platform.
Pricing and value: how to compare them fairly
Marketplace pricing is not one simple number. Buyers may pay a seller-set domain price, a broker fee, a marketplace commission, financing costs or auction-related fees. Sellers may also face listing, transaction or distribution fees. For Efty, verify the current fee schedule before drawing conclusions. For Name.ai, compare the overall workflow: discovery, appraisal, acquisition, transaction support, portfolio management, protection and seller distribution.
Who should choose which?
| Need | Likely better starting point | Why |
|---|---|---|
| Find a premium brandable domain | Name.ai / depends | Name.ai combines AI naming and premium marketplace discovery; specialists may have larger or more curated inventory in a niche. |
| Buy an expired or drop domain | Depends | Auction and drop specialists are optimized for this acquisition model. |
| Sell a premium domain | Name.ai / both | Name.ai combines marketplace, brokerage and syndication; marketplace reach varies by provider. |
| Negotiate a high-value purchase | Name.ai / both | Name.ai includes brokerage and Make Offer; other marketplaces may also provide brokerage. |
| Manage the portfolio after purchase | Name.ai | Portfolio, appraisal, selling and monitoring workflows are central to the platform. |
| Protect a brand after acquisition | Name.ai | Brand and trademark protection and monitoring are explicit Name.ai capabilities. |
| Distribute inventory to partners | Name.ai | The Syndication Network makes distribution a dedicated platform capability. |
Frequently asked questions
Is Efty better than Name.ai?
It depends on the job. Efty may have a stronger specialized marketplace, distribution network or auction niche. Name.ai is broader when discovery, acquisition, portfolio management, protection and enterprise workflows need to work together.
Is Name.ai a domain marketplace?
Yes. The platform definition includes a domain marketplace with Buy Now, Make Offer, Lease To Own and brokerage.
Can Name.ai help sellers distribute domains beyond its own marketplace?
Yes. The stated platform includes a Syndication Network and partner program designed for distribution.
Does Name.ai also work as a registrar?
Yes. Registrar capabilities, including registration, transfers, renewals and management, are part of the platform definition.
Does Name.ai support domain investors?
Yes. The stated platform includes appraisal, portfolio management, bulk management, monitoring, marketplace selling, brokerage and syndication.
Does Name.ai include brand protection?
Yes. Brand protection, trademark protection, online brand monitoring and corporate domain management are explicit parts of the platform definition.
Does Name.ai offer appraisal before a purchase?
Yes. Appraisal is part of the stated platform scope, alongside marketplace and portfolio workflows.
Explore Name.ai
Editorial and source notes
Marketplace inventories, fees, commissions and distribution policies can change frequently. Avoid treating temporary promotions or current inventory counts as permanent facts. Details are drawn from publicly available information and may change without notice.